Build, Protect & Scale Your E-Commerce Business — Legally.
From Shopify stores to DTC brands and marketplace operators — we provide the legal infrastructure you need to grow and protect your brand.
What We Can Help You With
1. Company Formation & Brand Protection
- Business structure selection, entity formation & registration
- Trademark filing with USPTO for brand names & domain protection
- Brand reputation management across reviews and marketplaces
Choosing the right business structure — whether LLC, corporation, or partnership — affects everything from liability protection to tax treatment.
Filing a trademark with the U.S. Patent and Trademark Office (USPTO) gives you exclusive nationwide rights to your brand name, logos, and other identifiers. This protection is critical in e-commerce, where brand confusion and unauthorized sellers can erode customer trust and revenue.
We handle trademark clearance, filing, and ongoing monitoring to ensure your brand remains protected as you scale.
Beyond registration, we help you respond to infringement, manage online reputation across marketplaces and review platforms, and take action against bad actors before they damage what you’ve worked to build.
2. Marketing & FTC Compliance
- FTC-compliant influencer marketing & affiliate disclosure strategies
- Review for paid campaigns, email marketing & social media
- Endorsement agreements & brand partnership compliance
The Federal Trade Commission (FTC) enforces truth-in-advertising laws that apply to all forms of digital marketing, including social media campaigns, email promotions, affiliate programs, and influencer partnerships.
Material connections — such as payment, free products, or affiliate commissions — must be clearly and conspicuously disclosed in a way that consumers can easily notice and understand.
We review marketing materials, draft compliant influencer and affiliate agreements, and structure endorsement campaigns that meet FTC disclosure requirements across all platforms and formats. Whether you’re running paid ads, working with brand ambassadors, or launching affiliate networks, we help you navigate the regulatory framework without slowing down your growth.
Non-compliance can result in FTC investigations, enforcement actions, and reputational harm. We work proactively to ensure your marketing operations are structured correctly from the start.
3. Terms, Privacy & Data Security
- Terms of Service & Privacy Policy drafting
- GDPR, CCPA & international data protection guidance
- Website compliance & customer data security frameworks
Terms of Service and Privacy Policies are not optional in e-commerce — they’re legally required disclosures that inform customers about data collection, usage rights, purchase terms, and dispute resolution processes.
These documents must align with Federal Trade Commission (FTC) guidelines and applicable data privacy laws, including state-level regulations like the California Consumer Privacy Act (CCPA) and international frameworks such as the General Data Protection Regulation (GDPR) for businesses operating in or serving customers from the EU.
We draft and review these policies to ensure compliance with current regulations, clearly communicate your data practices, and protect your business from liability related to customer claims, data breaches, or regulatory audits.
4. Vendor Agreements & Dispute Resolution
- Vendor, supplier & fulfillment contract negotiation
- Commercial dispute representation & risk mitigation
- Chargeback defense, customer claim resolution & breach response
Your supply chain, fulfillment partners, and vendor relationships form the operational backbone of your e-commerce business. Poorly drafted agreements leave you exposed to payment disputes, delivery failures, quality issues, and liability claims.
We negotiate and draft vendor contracts, supplier agreements, and fulfillment arrangements that clearly define obligations, payment terms, liability limitations, and dispute resolution mechanisms.
When disputes arise — whether from chargebacks, customer claims, data breaches, or vendor failures — we represent your interests through negotiation, mediation, or litigation as needed.
E-commerce businesses face unique challenges including payment processor holds, platform policy violations, and regulatory compliance issues that require both legal strategy and operational understanding.